http://www.upwardpartners.com/proof daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520030280337-IVDPTS07LESC9MF6O7T0/Cozy.co.png Proof - Systems for scale and VC raise When Cozy - the leading property management SaaS for landlords and renters - was preparing for rapid growth, Upward Partners assisted with financial management, forecasting, and data analysis needed by investors, leading to an $8.5M VC round. Cozy was later acquired for $68M. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520031403375-9PMKZOSE9KGPJT8Z7XY9/CorSource.png Proof - Strategic and operational transition for exit Upward Partners helped CorSource improve systems, hire new staff, refocus service offerings, and raise funds to prepare for a leadership transition and sale. CorSource was acquired in 2017. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520030651249-PPC9TI2UW32TBI4FZVYW/trapit.png Proof - Transition, scale, and exit Upward Partners helped this SaaS company complete a merger, transition leadership teams, implement key internal systems and staff, and raise $10M to position itself for growth and sale. Trapit was acquired by ScribbleLive in 2017. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/71d750e6-3dcd-4b4b-8ce9-5ec4e30e07c6/3x5+Logo.jpg Proof - Growth and sale of a Venture Capital Firm. Upward Partners helped venture capital fund 3x5 Partners develop its financial and operational systems as 3x5 grew from an alternative investment spin off to a multiple fund venture capital firm that was acquired by American Century Investments. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520470037162-6B6ZL7YFPQPQZFO03A02/Confidential+stamp.png Proof - Business Model Transition leads to exit Upward Partners helped this client in a highly regulated industry transition from a services company into a product company. Upward negotiated the sale of unused assets, shed significant liabilities and operating costs, and repaired an essential strategic partnership necessary for exit. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520034804587-5SC00L91TFGPNU02D1M9/Orchestra.png Proof - Scaling systems to prepare for VC funding When Orchestra Software, a leading craft beverage ERP, was preparing for growth, Upward Partners helped leadership implement ways to identify and improve key internal systems and practices needed to scale, helping pave the way to a $14M round. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1525102818314-JHENIUHHJEH9CJ55ALZN/AM+logo.jpg Proof - Critical process improvements allow acquisition Upward Partners helped this wealth management company rethink and redesign how they led change initiatives, leading to a successful core technology software change essential to prepare the company for sale. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1520471118275-6TWZPSKVQO9U5KQSJZJA/Confidential+stamp.png Proof - Inventory & accounting optimization Upward Partners helped this creator of luxury goods improve key operational systems, resulting in better reporting, new professional advisers, and changes to capital strategy. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1525103382349-9SZ36KDSBEWR1ACMCZCH/polysync_logo_full_color_noTM.png Proof - Navigating leadership and market transitions Upward Partners helped this autonomous vehicle safety company navigate a leadership transition, change its inventory and sales systems to support scaling, and plan new capital and partnership strategies to reflect changing market competition. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1555534326258-VKFXCHC9K4NPU01FHEUY/commonwise+logo.png Proof - Innovative business models to fight climate change Upward Partners used our Rapid Model process to generate new business models and strategies to improve forest management in California. We facilitated a retreat of 28 diverse stakeholders and turned nearly 100 idea inputs into four detailed, actionable business plans with engaged advisory committees for investor presentations. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1557434005664-H5HJYNDSWCHWAJ9E5EQS/OSU+logo+stack.png Proof - New business models for higher education Upward Partners helped the largest University System in Oregon design new products and methods to better serve workforce development needs of the $800B outdoor recreation economy. https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1556834941311-DPE37PE146C9A0W7ZW4V/iconfinder_Safety-Belt_378601.png Proof - VC Readiness When a company with a novel approach to improving the development of high assurance software was ready to seek VC funding, Upward Partners assisted with investor presentations, forecasting, and professional advisers, helping close their first fundraising round. http://www.upwardpartners.com/success daily 0.75 2018-03-08 http://www.upwardpartners.com/engage daily 0.75 2018-03-08 http://www.upwardpartners.com/home daily 1.0 2026-03-06 https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1425441620398-6NQ31PQ1M39YRYG9PF9R/home_hero.png Welcome https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1425442392129-Y6A1F7I3N5W8PRQV417Q/image-asset.png Welcome http://www.upwardpartners.com/profile daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1448324100936-6MZIUI542ILR6WT0MK3F/huffts-0019.jpg Profile - Brian Hufft Executive Coach and Strategic Advisor Brian Hufft is an executive coach who works with founders and senior leaders navigating growth, complexity, and major organizational change. Brian spent more than 15 years in senior operating and consulting roles such as CFO and General Manager at technology, electronics, professional services, and venture capital companies. He has helped dozens of leaders and organizations scale, raise capital, complete acquisitions and turnarounds. Over the last decade, Brian’s work has focused primarily on executive coaching and strategic advisory support for leaders facing complex decisions and pivotal moments in their organizations. His coaching approach combines strategic perspective with practical operating experience, drawing on lessons learned from working inside and alongside growth-stage companies. Brian lives in Portland, Oregon and serves on the Board of Trustees of Willamette University. http://www.upwardpartners.com/focus daily 0.75 2024-02-25 https://images.squarespace-cdn.com/content/v1/54f65f24e4b0c0bde45b8f7f/1555535782980-O3Q9QDTZJM469WDBCO02/Focus+logo.png Focus - Launching the world’s first Climate Gap Year Upward Partners was a key partner providing CFO and COO services from formation to completion of the first overseas field program launched by this experiential education company. Our work included business and financial models, investor and partnership relations, and higher education market analysis.