At Upward Partners, our Principals are former business owners and operators with hands on experience leading rapid growth, funding, acquisition, turnarounds, and strategy. The insights garnered from doing it again and again at different companies gives our clients a leg up on getting to the next level in their business.


Brian Hufft

Founder & Principal Consultant

Brian Hufft specializes in leading companies through strategic changes. He has spent the last ten years helping founders and executives of high growth companies complete fundraising, leadership transitions, strategic initiatives, and exits.

Prior to his consulting career, Brian served in roles including CFO, GM, and Director level positions for fast growth companies in the software, electronics, and professional services industries. He has helped raise over $45M in investment from VC funds and angel investors and completed M&A transactions in multiple industries.

Brian graduated from Willamette University and completed a Fellowship in Leadership Development at El Pomar Foundation. He serves on the Board of Trustees for Willamette University in Salem, Oregon.


Jama Software, GigaPan, 3x5 Partners, Cozy, Trapit

Brian is on LinkedIn.

Upward Partners is always interested in working with exceptional individuals.  If you have hands on experience in accounting, business operations, M&A, or funding rounds, contact us to learn about partnering on a project.