Our Principals are former business owners and operators with hands on experience leading rapid growth, funding, acquisition, turnarounds, and strategy. The insights they garnered from doing it again and again at different companies helps our clients get to the next level in their business.


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Brian Hufft

Founder and Principal Consultant

Brian specializes in helping leaders and companies grow. He has spent 15 years helping organizations complete strategic initiatives, rapid scaling, M&A, and leadership transitions. Prior to his consulting career, Brian served in roles including CFO and GM level positions for fast growth companies in the software, electronics, and professional services industries. He has helped companies raise over $75M in investment and operate through nearly a dozen M&A transactions. Brian graduated from Willamette University and completed a Fellowship in Leadership Development at El Pomar Foundation. He serves on the Board of Trustees for Willamette University in Salem, Oregon.

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Upward Partners is always interested in working with exceptional individuals. If you have hands on experience leading business operations, M&A, funding rounds, and exceptional change management skills, contact us.